Löparakademin

Works for equal health and social inclusion with the vision of a Sweden where everyone can achieve their full potential.

A short and colourful video meant to motivate and energise runners of all types and backgrounds.

The brief

Two 4-member groups each pitch their suggestion to the client. Afterwards, the two groups are combined to produce the winning idea.

Inspire the audience and show equality among the participants.

A group project in collaboration with Löparakademin from Hyper Island 2018.

Louise Åslund, Emad Kurdié, Brenda Selva, Amy Löwenadler, Emmy Siverland, Julia Eriksson, Yiqun Libertson, Hanna Tholin and Kristian Emil.

Personal role:
Colors, Character Designs, Style-frames and a few animated scenes.

Characters

Here is a diverse range of runners form all aspects of this world and others

Colours

Colours are inspired by small chocolate candy buttons.

Concept

Colourful and fast forward. Even the aspect ratio is extended to 18:9 to give the feeling of speed.